Milwaukee, WI - July 19, 2010 – The National Association for Fixed Annuities (NAFA) has announced the release of a principle paper focusing on the issues surrounding advertising and disclosure for fixed annuity sales. The publication has been crafted to enhance the information available to insurance professionals who sell fixed indexed annuities. It provides an overview of the function of advertising in the sales and marketing of fixed annuities, guidelines and principles for advertising fixed annuities, and specific examples of how the principles can be applied.

Education is a core focus of NAFA’s mission. The advertising guidelines and disclosure publication is one of three educational papers developed by the board of directors at NAFA, with the other two topics including product suitability and education/training. NAFA worked cooperatively with the National Association of Insurance Commissioners (NAIC) to develop the guidelines on these key topics. 

NAFA is distributing the principle paper to over 120,000 insurance professionals that its membership of insurance carriers and insurance marketing organizations represent and is hosting a summer education series on the topics. The suitability, advertising & education papers and details on the free education series can be viewed at this website: http://www.nafa.com/online/micro/education/ .

NAFA, the National Association for Fixed Annuities, is a national trade association exclusively dedicated to promoting the awareness and understanding of fixed annuities – including income, declared rate, market value adjusted and indexed.  NAFA is the only association whose sole purpose is advocating for the fixed annuity product and educating regulators, legislators, consumers, members of the media, industry personnel, and distributors about fixed annuities and their benefits to retirees and those planning retirement. 

Media Contact:
Kim O’Brien
kim@nafa.com
414-332-9306 (office)
414-332-9312 (cell)